Publishers are increasingly leveraging artificial intelligence to enhance their audience data strategies. This involves using AI for improved segmentation, personalization, testing, and predictive modeling to foster deeper relationships with their audiences. The approach shifts AI’s role from mere…
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Springer Nature offers authors of its journals a $49 AI-generated “Media Kit” designed to help promote their research. The package includes a 250-word plain language summary, a 300-word research brief, a short audio summary, and ready-to-use social media…
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Provectus collaborated with Audiobooks.com to develop an AI-driven churn prediction model aimed at enhancing customer retention. By analyzing five years of historical data, including user interactions and subscription behaviors, they implemented machine learning pipelines using Amazon SageMaker and…
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Bombora offers a suite of intent data solutions tailored for publishers aiming to monetize their audience data more effectively. By participating in Bombora’s Data Cooperative, publishers gain access to insights about their anonymous web visitors, enabling them to…
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The study presents the first empirical analysis of customer churn prediction within the scholarly publishing industry. Utilizing a 6.5-year dataset provided by a major academic publisher, the researchers developed a predictive model to infer the likelihood of customer…
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CyberRisk Alliance (CRA), a business intelligence company in the cybersecurity sector, sought to enhance its B2B sales prospecting by integrating first-party data from Hum with third-party intent data from Bombora. This integration aimed to identify and engage high-intent…
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Elysia is Informa’s homegrown AI assistant, embedded in its Annual Review Hub for investors. It’s trained on 20+ years of annual reports, the full sustainability report archive and latest announcements, and answers free-form questions alongside suggested prompts.
Firebrand Flywheel is an AI-powered platform designed to enhance backlist book sales for publishers. By leveraging machine learning and proprietary algorithms, it analyzes vast datasets to identify titles with untapped sales potential. The system recommends metadata enhancements and…
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HANA News is an AI-driven platform that enables users to train their own hyper-personalized autonomous news agents. By leveraging artificial intelligence, HANA News aims to transform the way individuals consume news by delivering tailored content that aligns with…
Hearst Italia, which publishes titles including Cosmopolitan and Esquire, used Echobox Email to simplify newsletter production and improve performance across an audience of more than 28 million people. Previously, Hearst Italia’s brands managed their newsletters separately. Teams used…
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A360media, the publisher of Us Weekly, collaborated with Hum to implement the Alchemist AI content tagging engine. This initiative aimed to enhance the categorization of Us Weekly’s extensive content library, enabling more precise and scalable tagging aligned with…
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The Society for Scholarly Publishing (SSP) partnered with Hum to implement a Customer Data Platform (CDP) aimed at enhancing member engagement and personalizing digital experiences. By integrating data from various sources, including The Scholarly Kitchen (TSK), SSP sought…
Karger Publishers partnered with Hum, an AI-powered audience growth platform, to enhance reader engagement and content personalization. By leveraging Hum’s data and AI capabilities, Karger aimed to better understand reader behavior, map content interests, and precisely target engagement…
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Jasper is being used by media and publishing companies to scale content creation, localize articles for global markets, and personalize messaging across formats. It supports everything from headline generation and ad copy to long-form editorial, with workflows tailored…
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Lumi is Shimmr.ai’s AI-powered ad creation engine, designed specifically for books. It automatically generates programmatic advertising campaigns based on the book’s metadata, cover, and marketing copy. The goal is to make books “discoverable” without requiring the author or…
