Lumi is Shimmr.ai’s AI-powered ad creation engine, designed specifically for books. It automatically generates programmatic advertising campaigns based on the book’s metadata, cover, and marketing copy. The goal is to make books “discoverable” without requiring the author or publisher to become part-time digital marketers.
Benefits & outcomes
- Automates creation and distribution of ads across platforms like Meta and Google.
- Targets relevant audiences using AI-matched metadata.
- Saves publishers and authors time while broadening reach.
- Creates thousands of ad variations quickly and cost-effectively.
Notes & quotes
Shimmr describes Lumi as “the first AI that reads a book and automatically turns it into a full ad campaign.”
Also:
“Lumi’s AI engine draws from thousands of data points in your book to tell the story your audience needs to hear.”
Publisher / company: Shimmr.ai
Date of case study: 07/03/2025
Source: https://shimmr.ai/what-were-up-to/lumi