Karger Publishers partnered with Hum to understand reader behaviour across its journal portfolio — mapping content interests and targeting engagement campaigns using Hum's data and AI segmentation.
Benefits & outcomes
Granular visibility into audience needs and interests.
Content personalisation and dynamic messaging in production.
AI-powered audience segmentation and activation, raising interest in high-value content.
Notes & quotes
"Hum's AI-driven approach has allowed us to gain unprecedented visibility into audience needs and interests at an incredibly granular level." — Mitja-Alexander Linss, Head of Marketing at Karger
Publisher / company: Karger Publishers
Date of mention: 05/08/2024
Source: https://blog.hum.works/posts/karger-publishers-accelerates-audience-growth