Hearst Italia, which publishes titles including Cosmopolitan and Esquire, used Echobox Email to simplify newsletter production and improve performance across an audience of more than 28 million people.
Previously, Hearst Italia’s brands managed their newsletters separately. Teams used an in-house HTML builder to create each newsletter, downloaded the code and then uploaded it to another platform for scheduling and sending. The process took around 30 minutes for each newsletter.
Hearst moved newsletter production to Echobox Email. Staff can enter the URL of an article and the system automatically retrieves images and descriptions and adds UTM tracking tags. Hearst also introduced new newsletter templates using the platform.
Echobox uses AI to analyse individual subscribers’ behaviour and predict the best time to send an email to each person. It can also automatically select content based on what it calculates readers are most likely to be interested in.
Hearst Italia reported a 31% increase in email click rate after moving to Echobox. The time spent creating newsletters fell by 85%, with a newsletter taking around five minutes to produce rather than 30 minutes.
Publisher / company: Hearst Italia / Echobox
Date of mention: 2025
Source: https://www.echobox.com/resources/success-stories/%E2%8F%B1%EF%B8%8F-ai-email-optimization-how-hearst-italia-drove-a-31-click-rate-increase-and-saved-85-of-creation-time/