The Society for Scholarly Publishing implemented Hum's Customer Data Platform, pulling in data from sources including The Scholarly Kitchen to understand member interests and personalise outreach.
Benefits & outcomes
Connected profiles went from ~300 to 4,000 in two weeks.
2,240 TSK readers identified as interested in open access; 1,700 of them were new to SSP's outreach list.
Nearly 50% email open rates and triple the click-through of internal lists.
Over a third of seminar attendees came from the newly identified segment.
Notes & quotes
"By creating this highly targeted audience segment, Hum allowed us to reach over 1,700 TSK readers who were not currently receiving SSP communications." – Jacklyn Lord, SSP Marketing and Operations Manager
Publisher / company: SSP in partnership with Hum
Date of mention: 27/09/2022
Source: https://blog.hum.works/posts/how-ssp-uses-hum