Molecular Connections developed an AI-powered alert system to deliver personalized, topic-specific notifications to society members. This solution addresses the limitations of traditional alert systems by leveraging machine learning and semantic enrichment to provide relevant content without overwhelming users.
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OUP partnered with Hum to implement AI-driven, personalized call-for-papers campaigns. Utilizing Hum’s Alchemist Taxonomy & Tagging Engine, OUP analyzed reader behavior on their Oxford Academic platform to identify potential authors based on topical interests. Targeted pop-up messages were…
OUP Boosts Author Engagement with Targeted Call for Papers Campaigns Read More »
Facing a significant shortfall in digital registrations for their 65th annual Convening Leaders conference, PCMA collaborated with Hum to implement a data-driven marketing strategy. By unifying first-party data across platforms like Pardot, Aventri, Juno, and Fonteva, they identified…
PCMA Digital Event Marketing Optimization with Hum Read More »
ProRata Ads is an agentic AI advertising network that leverages large language model (LLM) agents to deliver contextually intelligent advertisements within AI search results and digital media content. By analyzing entire creative briefs instead of relying solely on…
The study evaluates Pub2Post (P2P), a generative AI platform designed to automate the creation of social media posts from urology journal articles. The tool generates posts that include title summarization, key findings, relevant emojis, hashtags, and direct links…
PubGrade offers a contextual advertising platform tailored for academic publishers and societies. It enables precise ad placements by aligning advertisements with relevant research content, aiming to enhance audience engagement and revenue generation.
PubGrade Contextual Advertising Platform Read More »
The Smart Book Recommender (SBR) is an ontology-based system developed to assist Springer Nature’s Computer Science editorial team in selecting appropriate editorial products—such as books, journals, and conference proceedings—to market at specific scientific venues. By leveraging the Computer…
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Spiral is an AI-powered content repurposing tool designed to automate repetitive writing tasks while maintaining the user’s unique voice and style. It allows users to transform various forms of content—such as podcasts, articles, and videos—into multiple formats like…
Cassyni offers a suite of AI-powered tools designed to streamline the organization, promotion, and publication of academic seminars. These tools assist in managing speaker logistics, enhancing audience engagement, and transforming seminar recordings into citable academic content.
Streamlining the organisation, promotion, and publication of academic seminars Read More »
