Audience, marketing and revenue

Lumi is Shimmr.ai’s ad creation engine for books: it reads a book’s metadata, cover and marketing copy and generates full programmatic ad campaigns, so authors and publishers don’t have to become part-time digital marketers.

OUP used Hum’s Alchemist Taxonomy & Tagging Engine to run personalised call-for-papers campaigns: reader behaviour on Oxford Academic identified potential authors by topical interest, who then saw targeted pop-ups inviting manuscript submissions.

Facing a shortfall in digital registrations for its 65th Convening Leaders conference, PCMA worked with Hum to unify first-party data from Pardot, Aventri, Juno and Fonteva, identify high-intent segments and target messaging accordingly.

Pub2Post, evaluated by USC’s Institute of Urology, generates social media posts from urology journal articles: title summary, key findings, emojis, hashtags and article links.

Spiral, from Every Media, repurposes content — podcasts, articles, videos — into tweets, newsletters and summaries, learning the user’s tone and structure from examples they provide.