- Users are increasingly expecting to find information using natural language and have results in summarised format (e.g. ChatGPT)
- Small to mid-sized publishers/content producers want to use LLMs to solve this problem for their content but are unlikely to be included in licencing deals with the large tech companies any time soon
Benefits & outcomes
- New way for users to engage with your content and generate detailed answers
- Copyright of proprietary/subscription content is protected
- Can influence how the content is presented and how the user receives the information (can’t with ChatGPT)
- Agentic workflow provides more useful, targeted output
Publisher / company: 67 Bricks
Date of case study: 08/05/2025
Source: https://docs.google.com/presentation/d/1br8AN28clRBYz0uFb5bWculc7oFPzrF9tlkbtCPQbfE/edit?usp=sharing