Marketing

Springer Nature sells authors a $49 AI-generated Media Kit for promoting their research: a 250-word plain-language summary, a 300-word research brief, a short audio summary and ready-made social media content, generated with Springer’s in-house AI tool.

Firebrand Flywheel mines publisher data to find backlist titles with untapped sales potential, then recommends metadata changes and marketing moves per title.

Sage’s write-up of how media and publishing companies use Jasper: scaling content creation, localising articles for global markets, personalising messaging across formats — headline generation and ad copy through to long-form editorial.

Lumi is Shimmr.ai’s ad creation engine for books: it reads a book’s metadata, cover and marketing copy and generates full programmatic ad campaigns, so authors and publishers don’t have to become part-time digital marketers.

OUP used Hum’s Alchemist Taxonomy & Tagging Engine to run personalised call-for-papers campaigns: reader behaviour on Oxford Academic identified potential authors by topical interest, who then saw targeted pop-ups inviting manuscript submissions.

Facing a shortfall in digital registrations for its 65th Convening Leaders conference, PCMA worked with Hum to unify first-party data from Pardot, Aventri, Juno and Fonteva, identify high-intent segments and target messaging accordingly.

Pub2Post, evaluated by USC’s Institute of Urology, generates social media posts from urology journal articles: title summary, key findings, emojis, hashtags and article links.

Spiral, from Every Media, repurposes content — podcasts, articles, videos — into tweets, newsletters and summaries, learning the user’s tone and structure from examples they provide.