SciencePOD collaborated with Sanofi in a pilot project to address digital fatigue among healthcare professionals (HCPs) by providing AI-generated clinical summaries. These summaries aimed to condense complex medical studies into digestible content, facilitating easier consumption and engagement for HCPs overwhelmed by the influx of digital information during the COVID-19 pandemic.
Benefits & outcomes
- Enhanced engagement from HCPs due to more accessible content.
- Reduction in digital fatigue by streamlining information delivery.
- Increased efficiency in content creation and dissemination
Notes & quotes
Sanofi observed that some medical professionals received over 100% more emails and were invited to nearly 400% more webinars during the pandemic, leading to significant digital fatigue.
“Our pilot project shows that AI can be successfully used to create content quickly and at scale, and to add value to healthcare professionals’ clinical practice.” – Jose Maria Guido Avila, Global Brand Lead of HCP Marketing, Sanofi.
The AI summariser tool compresses lengthy studies into concise summaries, making it easier for HCPs to digest content amidst information overload
Publisher / company: SciencePOD
Date of case study: 17/10/2023
Source: https://sciencepod.net/ai-generated-clinical-summaries/