Bombora sells intent data for publishers who want to monetise audience data. Joining its Data Cooperative gives publishers insight into anonymous web visitors — which businesses they're from, what they're interested in — which turns generic inventory into targeted inventory.
Benefits & outcomes
Bombora's publisher case numbers: 200% CPM increase worth $2M over three years; 10% better partner and campaign retention worth $2.2M; higher campaign win rates; 425 hours saved annually.
The cooperative spans 5,000+ B2B websites, capturing signals from nearly 4 million unique domains via 19 billion interactions monthly.
Notes & quotes
"Bombora’s content consumption model has become the de facto standard in B2B marketing for third-party behavioral data to indicate intent." – Bombora
All figures and quotes are Bombora's own marketing.
Publisher / company: Bombora
Date of mention: 02/05/2023
Source: https://bombora.com/publishers/