Bombora offers a suite of intent data solutions tailored for publishers aiming to monetize their audience data more effectively. By participating in Bombora’s Data Cooperative, publishers gain access to insights about their anonymous web visitors, enabling them to identify business audiences, understand their interests, and enhance advertising strategies. This approach allows publishers to offer advertisers more targeted and valuable inventory, thereby increasing revenue opportunities.
Benefits & outcomes
- A 200% increase in cost per thousand (CPM), translating to $2 million over three years.
- A 10% improvement in partner and campaign retention, delivering over $2.2 million in profit.
- Enhanced advertising campaign win rates, contributing more than $63,000 in profit.
- Improved team productivity, saving 425 hours annually, equating to more than $57,000.
- Access to a consent-based data cooperative encompassing over 5,000 B2B websites, capturing buying signals from nearly 4 million unique domains via 19 billion interactions monthly.
Notes & quotes
“Bombora’s content consumption model has become the de facto standard in B2B marketing for third-party behavioral data to indicate intent.” – Bombora
“Savvy publishers use Bombora’s cooperative data to understand and showcase their business audiences.” – Bombora
“With granular data about visitors’ profile, interests, and purchase intent, Bombora helps publishers obtain a larger portion of business internet advertising dollars.” – Bombora
Publisher / company: Bombora
Date of case study: 02/05/2023
Source: https://bombora.com/publishers/