The Washington Post added AI-narrated versions of its three policy newsletters — Early Brief, Health Brief and Tech Brief — to the Listen tab of its app, where subscribers can build playlists mixing newsletters, podcasts and articles.
Benefits & outcomes
4 million audio starts on Post platforms in a 30-day average, nearly 90% from the app.
Around 70% of audio users listen start to finish; a third of subscribers use audio two or more days a week.
AI-generated audio ads launched with sponsors Solventum and PhRMA.
Notes & quotes
"The audio versions of the newsletters are available by clicking through from the emailed newsletters to The Post’s site — but the focus for the initiative is the experience of listening to the audio in the Listen tab in The Washington Post’s app." — Renita Jablonski, director of audio
Part of a wider audio push that includes the Impromptu and The Campaign Moment podcasts.
Publisher / company: The Washington Post
Date of mention: 20/05/2024
Source: https://www.washingtonpost.com/pr/2024/05/20/washington-post-expands-accessibility-ai-read-newsletters-enhancing-user-experience-through-audio/